From the digital marketer at Happiest Minds

Ritesh Gujrati

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Top Stories by Ritesh Gujrati

With business agility emerging as a key requisite to staying ahead of the competition, enterprises have adopted agile methodologies to deliver high-quality digital experiences that delight customers, rapidly and at lower cost. However, these initiatives sometimes fail to deliver the desired benefits, mainly because of the existing organizational silos, processes and technologies and missing collaboration among IT, development and testing teams. This necessitates the needs of DevOps to help businesses build better-quality products and services quickly and with greater reliability. Let us figure out for a minute on what is DevOps and how businesses are creating value out of it? DevOps is associated with a collaborative set of practices that aims to break the silos between developers, testers, release managers, and system operators. The products and tools developed in t... (more)

7 Considerations to Choose Digital Asset Management Right

Organizations today put so much effort to deliver responsive, personalized and engaging experiences. Digital content has a very important role to play here. And, digital asset management (DAM) solutions are becoming a strategic priority for organizations to manage rising volume of content, streamline and automate processes for efficiency and quality. Digital asset management supports solutions (web content management, eCommerce, and campaign management) by managing omnichannel brand and rich media content across all channels. It also helps store, access, distribute, repurpose, an... (more)

Why Does Omnichannel Experience Matter to Your Customers

The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. Customer experience  generally involves delivering value at their touch points when, where and how they need it. These days, a unified and consistent experience about the brand is utterly desired on both fronts: online and in-store. It applies not just at one level, but at all stages of a buying cycle from becoming aware, making a decision to actual buying and receiving the support. For example, a potential b... (more)

5 Key Things to Consider When Choosing Your Mobile App Partner in 2016

We'll keep it short and sweet; Everyone needs a mobile app, they just don't know what to expect from their mobile app partner. That's where we come in. Here are the top five things to consider when choosing a mobile app partner in 2016:  Past Performance  Most organizations farm out a task to vendors, relying on them to know what's best, but that won’t garner the best results. In order to select a vendor that shares your vision:  Analyze their previous work and contact other clients to get a better picture of their process. Ask yourself, “Is this how I want my app to look? How I ... (more)

Rajiv Talreja’s ‘Lead or Bleed' Tells the OSSCube Story

For those of us who work at OSSCube, or have the pleasure of knowing Vineet Agrawal and Lavanya Rastogi personally, the power of their collaborative efforts is well established. For years, many of us have grown professionally thanks to their counsel and now, thanks to Rajiv Talreja's book Lead or Bleed, the rest of the world has access to their story; and the ability to learn from their dynamic partnership as well.  Lead or Bleed pieces together stories from across India that represent common leadership concepts and uses these comparisons to present a new outlook of what aspirati... (more)