From the digital marketer at OSSCube

Ritesh Gujrati

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Top Stories by Ritesh Gujrati

With business agility emerging as a key requisite to staying ahead of the competition, enterprises have adopted agile methodologies to deliver high-quality digital experiences that delight customers, rapidly and at lower cost. However, these initiatives sometimes fail to deliver the desired benefits, mainly because of the existing organizational silos, processes and technologies and missing collaboration among IT, development and testing teams. This necessitates the needs of DevOps to help businesses build better-quality products and services quickly and with greater reliability. Let us figure out for a minute on what is DevOps and how businesses are creating value out of it? DevOps is associated with a collaborative set of practices that aims to break the silos between developers, testers, release managers, and system operators. The products and tools developed in t... (more)

Why Does Omnichannel Experience Matter to Your Customers

The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. Customer experience  generally involves delivering value at their touch points when, where and how they need it. These days, a unified and consistent experience about the brand is utterly desired on both fronts: online and in-store. It applies not just at one level, but at all stages of a buying cycle from becoming aware, making a decision to actual buying and receiving the support. For example, a potential b... (more)

Rajiv Talreja’s ‘Lead or Bleed' Tells the OSSCube Story

For those of us who work at OSSCube, or have the pleasure of knowing Vineet Agrawal and Lavanya Rastogi personally, the power of their collaborative efforts is well established. For years, many of us have grown professionally thanks to their counsel and now, thanks to Rajiv Talreja's book Lead or Bleed, the rest of the world has access to their story; and the ability to learn from their dynamic partnership as well.  Lead or Bleed pieces together stories from across India that represent common leadership concepts and uses these comparisons to present a new outlook of what aspirati... (more)

OSSCube Takes Home the India Emerging 20 Award

Vineet Agarwal’s words echoed on the crowded office floor, "This was a tough one.”  The OSSCube Chief Operating Officer continued, “We were competing with hundreds of deserving companies, but today, we did it. Standing here after being named one of India’s emerging companies, there is only I can say one thing conclusively—it wouldn't have been possible without the unconditional support and encouragement of this entire organization—you."  Just a day before, on March 14, 2016, Lavanya Rastogi, Co-Founder and CEO of OSSCube, had flown to London to receive the India Emerging 20 (IE... (more)

The Nuts and Bolts of Navigating in the Digital World

It is no secret that almost every business today is navigating various stages of their digital transformation journey as either part of a strategy or for establishing a more controlled and streamlined business. Technology, that was once a prerogative of the CIOs, has now become a mainstream concern for organizations. Looked upon as a game changer, not just marketing or operations, even business strategy is deeply linked to technology initiatives. Digital technologies have invaded the business environment, triggering significant changes in the way we work, act, learn, communicate... (more)