From the digital marketer at Happiest Minds

Ritesh Gujrati

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Top Stories by Ritesh Gujrati

With business agility emerging as a key requisite to staying ahead of the competition, enterprises have adopted agile methodologies to deliver high-quality digital experiences that delight customers, rapidly and at lower cost. However, these initiatives sometimes fail to deliver the desired benefits, mainly because of the existing organizational silos, processes and technologies and missing collaboration among IT, development and testing teams. This necessitates the needs of DevOps to help businesses build better-quality products and services quickly and with greater reliability. Let us figure out for a minute on what is DevOps and how businesses are creating value out of it? DevOps is associated with a collaborative set of practices that aims to break the silos between developers, testers, release managers, and system operators. The products and tools developed in t... (more)

7 Considerations to Choose Digital Asset Management Right

Organizations today put so much effort to deliver responsive, personalized and engaging experiences. Digital content has a very important role to play here. And, digital asset management (DAM) solutions are becoming a strategic priority for organizations to manage rising volume of content, streamline and automate processes for efficiency and quality. Digital asset management supports solutions (web content management, eCommerce, and campaign management) by managing omnichannel brand and rich media content across all channels. It also helps store, access, distribute, repurpose, an... (more)

Why Does Omnichannel Experience Matter to Your Customers

The idea of gratifying customers in creative ways is not new. Brands have been doing it for ages, but what customers now expect is much more: an overall better experience. Customer experience  generally involves delivering value at their touch points when, where and how they need it. These days, a unified and consistent experience about the brand is utterly desired on both fronts: online and in-store. It applies not just at one level, but at all stages of a buying cycle from becoming aware, making a decision to actual buying and receiving the support. For example, a potential b... (more)

Investing In PIM Is Like Investing In Customer Value

Companies leave no stone un-turned to grab customers’ attention and importune them to buy products. But, things are not as simple as it looks like because the buying cycle is becoming more and more complicated with growing options and multiple customer touch points. Brands must adapt to the new reality, faster. They need to make consistent efforts in all dimensions. During each buying stage, customers formulate a consideration set and evaluate each option on criteria significant to them. Thus, organizations need to consider all aspects of buying cycle to woo more customers. Here... (more)

The Nuts and Bolts of Navigating in the Digital World

It is no secret that almost every business today is navigating various stages of their digital transformation journey as either part of a strategy or for establishing a more controlled and streamlined business. Technology, that was once a prerogative of the CIOs, has now become a mainstream concern for organizations. Looked upon as a game changer, not just marketing or operations, even business strategy is deeply linked to technology initiatives. Digital technologies have invaded the business environment, triggering significant changes in the way we work, act, learn, communicate... (more)